Discover your paid growth framework based on your 4 model fits
Who are you targeting, what are their problems and how can you get them motivated to buy your solution?
What value proposition fits to solve their problems? Are people sticking around?
How are they paying and what are they willing to pay?
If you know what they are willing to pay, which channels make sense to experiment with?
Go from strategy to high-tempo testing.
Discover hidden growth opportunities based on your current analytics
If you are running in the wrong direction, you might better stand still. No?
High Tempo Testing
A strategy without execution remains a piece of paper.
Review & Improve
Test your assumptions and analyse their performance. Continue with the best-practices and maximise results.
Paid Acquisition isn’t restricted to just building awareness.
Why aren’t those people finding us?
Why aren’t they signing up?
Why aren’t they performing the action we want them to do?
Why aren’t they coming back?
Why aren’t they paying us the right amount?
Why aren’t they referring us to other people?