Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads?

Host a LinkedIn inbound workshop at your place.

Learn More

Research

Stop flying blind, Learn how to do your proper research

Strategy

Learn how to go from research to building your entire strategy.

Preparation

Great chefs don't execute without preparation, neither should you

Execution

Learn how to go from strategy to proper execution

Stop wasting time and money on ineffective LinkedIn marketing.

Here is what typically happens.
Targeting everybody

Publishing content that attracts the wrong audience or don’t generate traffic.

Spamming people

Mass invitation requests and then spam people asking for a call.

Wasting Money

Running LinkedIn ads with brutal cost per click and zero results.

This workshop isn't for everybody.

It's designed to answer every single question you have, if you are in one of these three roles.

Numero 1

Founders looking to expand their growth

As founders, we are always trying to move forward. Taking calculated risks is one part of our job. This workshop will help you understand key questions to build your foundation for growth.

Requirements
  • Your company hasn’t successfully used Linkedin as an inbound channel to acquire leads on autopilot.
  • Your company has an Average Contract Value or Customer Lifetime Value of more than €500.
  • Your company has founders or a team with deep expertise in the domain you are selling (since you’ll be sharing your expertise on Linkedin).
This workshop will help you answer:
  • Is LinkedIn a valid channel for my business? 
  • How much effort will my team need to put in?
  • When can I expect a return on investment on this channel?
  • How do we tackle LinkedIn in a systematic approach?
Numero 2

B2B Marketers and Sales managers looking to boost revenue

As B2B Marketers and Sales managers, we are always trying to find new creative ways to attract and nurture potential customers. Deciding where to put your resources and what to expect as a return on investment is part of our role. Learn how to craft your entire strategy from scratch.

Requirements
  • Your company hasn’t successfully used Linkedin as an inbound channel to acquire leads on autopilot.
  • Your company has an Average Contract Value or Customer Lifetime Value of more than €500.
  • Your company has founders or a team with deep expertise in the domain you are selling (since you’ll be sharing your expertise on Linkedin).
This workshop will help you answer:
  • Is LinkedIn a valid channel for our business? 
  • How does LinkedIn Content Marketing fit into our bigger B2B strategy?
  • What should we be tracking?
  • When can I expect to show results?
  • Which department is responsible for what action during the execution?
  • Which software should we use to integrate with our current stack?
Numero 3

HR managers looking to attract and retain the best in class talent

As HR managers, we are always trying to find new creative ways to attract and nurture talent to move our business forward. Keeping the company top of mind when candidates are looking for a career switch to reduce our cost of hiring is, therefore, an important factor in our role. Learn how a LinkedIn content strategy can reduce your cost of hiring and lift your employer branding.

Requirements
  • Your company hasn’t successfully used Linkedin as an inbound channel to acquire leads on autopilot.
  • Your company has an Average Contract Value or Customer Lifetime Value of more than €500.
  • Your company has founders or a team with deep expertise in the domain you are selling (since you’ll be sharing your expertise on Linkedin).
This workshop will help you answer:
  • How does a LinkedIn Content strategy help our employer branding?
  • How can I attract and nurture potential candidates without being spammy?
  • How can I use data to reduce my cost per hire?

A clear process framework for your workshop.

Flexible enough to change towards local needs.

01. Social Selling

A brief introduction to Social Selling.

02. Segmentation

Defining and focussing on your target market segment.

03. ICP

Creating an ideal customer profile from scratch

04. Content Planning

Creating a scalable content plan for LinkedIn.

05. Profile Optimisation

Optimizing your LinkedIn Profile.

06. Setting a baseline

Setting a baseline of your social profile against your current followers

07. Psychological factors

Understanding the 4 psychological factors that will hold you back to get started.

08. Copywriting on LinkedIn

Copywriting rules to follow on LinkedIn.

09. LinkedIn Algorithms

Understanding the LinkedIn Algorithm in 2019.

10. Software Picking

Picking the right software to create and distribute your content.

11. Audience Building

Building the right audience on LinkedIn.

12. Increasing your reach

Using LinkedIn Pods to increase your reach.

13. Engaging

Engaging with your target audience in private messages.

14. Analytics

What analytics and metrics should I be tracking?

15. Posting frameworks

Frameworks to start writing your first post.

The speakers

and why would we even care?

Andrei Zinkevich

Founder Getleado

Andrei started his marketing career as a sales rep in 2007 and then switched to trade marketing at Kimberly Clark.

In 2013 he started to work as a B2B marketing consultant and founded Getleado – a B2B marketing consulting agency.

Since then, he’s helped multiple brands in IT solutions, enterprise SaaS, B2B manufacturing etc., create an effective marketing strategy, increase pipeline, and scale revenue.

Ricardo Ghekiere

Founder Saasmic & Fast Forward

Ricardo is an entrepreneurial growth marketing consultant passionate about growing ambitious B2B companies in a processed, proven and sustainable way.

He launched his own businesses to gain a deep understanding of marketing and sales. Now he is sharing everything he knows along the way to help other’s succeed.

growth hacking workshop

12217

Ebook downloads

83

Workshops

7

Countries
1

Strategy first, execution second

LinkedIn Content Marketing doesn't start with posting. It starts with research and strategy first.
2

No hacks and tricks

Hacks and automation are great, but they both have one thing in common. They are short-sighted.
3

Battlefield experience

We have been in the battlefields, starting from scratch.
Read the guide
Linkedin_Content_Marketing_guide

Reviewed by people just like you

B2B Founders & Marketers who also don't like wasting time on bad content

This book from Andrei and Ricardo is one of the most comprehensive guides on how to start LinkedIn Inbound marketing from scratch, build a rich network of peers, prospects, and influencers and ultimately building trust with your target audience while yielding a stable flow of high-quality B2B leads. The beauty of it all? Once you get into a rhythm of providing value every week, it's like you don't even have to try. It just happens naturally. I would absolutely recommend this book for anyone seeking to step up their Inbound Marketing strategy on LinkedIn in 2019 and beyond.

Gaetano Di NardiGraphic Designer, Owl Eyes

As a B2B marketing professional and business owner, I’m always interested in learning about how to reach and connect with prospective customers. LinkedIn has long been the “go to” for business professionals, but there isn’t much comprehensive training to help salespeople and marketers learn how to do it the right (effective) way. This e-book delivers exactly that! It’s a step-by-step guide that is easy to read, simple to understand and most importantly...actionable! The authors give great examples and tell you how to take advantage of everything LinkedIn has to offer. It’s a must-read for anyone in a B2B leadership, sales, and marketing role.

Stacey Danheiser CEO Shake Marketing Group

Social selling has been a very popular word lately. It's not a surprise, that like any trend, it is exploited, which can be seen on Linkedin. Usually, the results are terrible. You can almost sense some dishonesty going on in your feed. That's because people are looking for quick wins and not for a strategy or changing own behavior. This book teaches you differently. It shows you, that being human and being natural are the two principles that get you anywhere. So, my recommendation is "read it, follow the rules, share your story and get the best possible outcome".

Marek Kich CEO at X-Coding IT Studio

Let's build your LinkedIn strategy from scratch.

Or let your competitors beat you.