Discover your growth framework
Who are you targeting, what are their problems and how can you get them motivated to buy your solution?
What value proposition fits to solve their problems? Are people sticking around?
How are they paying and what are they willing to pay?
If you know what they are willing to pay, which channels make sense to experiment with?
Experimenting doesn’t start with ideation. It starts with clear direction.
What can you and your team do better than anybody else in this world?
Which market are you going after and why?
Within that market, who do you want to go after and validate your assumptions? Because pleasing everybody, is pleasing nobody.
Start with Full Funnel Ideation
Why aren’t those people finding us?
Why aren’t they signing up?
Why aren’t they performing the action we want them to do?
Why aren’t they coming back?
Why aren’t they paying us the right amount?
Why aren’t they referring us to other people?