Your company doesn’t need growth hacking, they need a structured & hands-on approach to run more experiments.
Hi, I am Ricardo Ghekiere
I help B2B SaaS companies grow by implementing high performing growth teams, data analytics, and side project marketing.
Data & Analytics
Copywriting & storytelling
Side Project Marketing
Design & UX principles
The misconception about growth (hacking).
How growth doesn’t look like (swipe right).
One of the most common terms used to describe growth in a B2B SaaS is a hockey stick. The idea is that things like users, page views, or revenue starts growing at a normal linear pace and then, once an inflection point is hit, growth takes off at an exponential rate.
How growth really looks like (swipe left).
Growth is very similar to when you were a kid trying to eat sand. The only way to know what works for you, is by testing your assumptions. The more things you experiment and try, the more you’ll know what actually helps you grow your company.
Growth processes & teams
Most people think they need to hire a bunch of data analysts, growth hackers, copywriters and products guys to build their growth teams.
You do have to start by implementing the process in the early days.
Trying to fix this in a later stage is like taking a nail out of a piece of wood with a scissor.
It’s possible, but not recommended.Get Growth Process Guide
Data Analytics & Implementation
You have implemented the process and set up your teams. You might be thinking: ‘It’s time to unleash the tactics, right?’.
The key to growth is finding who your best customers are, solve their struggles and find out where you can get more of those people.
Now the question is, how do I find my best customers?
One simple word: Analytics.
Actions speak louder than words.
This is how we implemented growth with process, data analytics and side project marketing
Side Project Marketing
Creating high-quality content and hitting that publish button on a consistent basis is one of the hardest challenges around.
What if we needed a shortcut to find and attract high-quality leads without disturbing them with ads?
This is how Side Project Marketing was born.
An alternative mix between content marketing and paid advertising that is slowly taking over the world.Get Side Project Marketing Guide